Symphony San Jose Rebrand & Website Launch
Transforming a legacy brand into a forward-looking cultural platform
Supported Symphony San Jose’s full rebrand, including a new logo that won the 2024 Gold Addy Award and 2024 Silver Best of Branding Award, and a redesigned website to align with forward-looking community initiatives.
Coordinated branding workshops with stakeholders and executives, contributing to messaging that reflects the symphony’s mission: expanding access to symphonic music and enriching the community.
Developed content strategy and messaging frameworks for diverse audiences (sponsors, donors, board members, ticket buyers).
Consolidated and streamlined website content to improve information architecture and overall user experience, ensuring all messaging reflected the symphony’s core values: engagement, exploration, environment, education, and equity.
Visit symphonysanjose.org to explore the rebrand.