Symphony San Jose Rebrand & Website Launch

Transforming a legacy brand into a forward-looking cultural platform


Supported Symphony San Jose’s full rebrand, including a new logo that won the 2024 Gold Addy Award and 2024 Silver Best of Branding Award, and a redesigned website to align with forward-looking community initiatives.

  • Coordinated branding workshops with stakeholders and executives, contributing to messaging that reflects the symphony’s mission: expanding access to symphonic music and enriching the community.

  • Developed content strategy and messaging frameworks for diverse audiences (sponsors, donors, board members, ticket buyers).

  • Consolidated and streamlined website content to improve information architecture and overall user experience, ensuring all messaging reflected the symphony’s core values: engagement, exploration, environment, education, and equity.

Visit symphonysanjose.org to explore the rebrand.

Brand Evolution: Logo & Website

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