Led the full rebrand and website redesign, transforming a legacy symphony into a forward-looking cultural platform. The new logo and site earned the 2024 Gold Addy Award and Silver Best of Branding Award.

• Coordinated branding workshops with stakeholders and executives to refine messaging and brand direction

• Developed content strategy and messaging frameworks for diverse audiences (sponsors, donors, board, ticket buyers)

• Streamlined website content to improve information architecture and user experience, highlighting the symphony’s core values: engagement, exploration, environment, education, and equity

Visit symphonysanjose.org to explore the rebrand