Make Music San Jose Campaign

A multi-channel campaign driving awareness and attendance for a citywide music event

Led a multi-channel campaign to promote Make Music San Jose,
driving over 1,300 ticket sales and increasing event engagement by 622%.

Project overview
Make Music San Jose is a citywide celebration of live music held annually on the summer solstice, connecting musicians and venues across the city. The campaign focused on increasing awareness, driving attendance, and supporting a community-driven platform for participation.

The strategy centered on promoting the event across multiple channels while making it easy for users to discover performances, register, and engage with the experience.

Results

1,319 tickets sold
628 Facebook event responses (+622% YoY)
16.6K+ page visits
549 total orders generated
450+ new social followers

Role & contributions

Led campaign planning and execution across digital and paid media channels
Developed audience targeting and messaging strategies to increase participation
Managed social, paid media, and event promotion across platforms
Monitored campaign performance and optimized in real time
Delivered campaign reporting with insights and recommendations for future events

Campaign highlights

Promoted a citywide, community-driven event connecting musicians and venues
Supported a platform enabling users to discover events and participate
Drove engagement through integrated social, paid media, and event-based promotion