Websites & Digital Platforms
Managing website strategy, information architecture, content, and CMS operations from discovery through launch
My web work has involved structuring complex digital experiences, developing UX-focused copy, coordinating design and development, managing WordPress builds, and using analytics and SEO to improve how users discover and navigate digital platforms.
Web Strategy & Operations Approach
A structured process for planning, building, and optimizing digital platforms:
Discovery & Strategic Alignment
Define site objectives, target audiences, technical requirements, and key conversion paths to establish a clear foundation for the project.
Information Architecture & UX
Structure navigation, page hierarchies, and content flows so users can intuitively find key information and complete intended actions.
Content Strategy & UX Copy
Develop clear, action-oriented web copy and messaging frameworks that translate complex information into accessible digital experiences.
SEO & Digital Optimization
Apply technical and on-page SEO principles, metadata frameworks, content structure, and clean URL hierarchies to improve organic discoverability.
CMS Operations & Launch
Manage responsive page builds in WordPress and Elementor, coordinate design-to-development handoffs, conduct cross-device QA, and monitor live performance through GA4.