Campaigns
Planning, executing, and optimizing multi-channel campaigns from strategy through impact
I’ve managed campaigns end to end—from defining audiences and channel strategies to coordinating creative production, launching across multiple channels, monitoring performance, and optimizing in real time to improve results.
Campaign Approach
A practical, results-focused approach to taking campaigns from initial objectives through execution and optimization:
Strategy & Audience Planning
Translate campaign objectives into actionable strategies by defining target audiences, developing personas, identifying the right channels, and shaping messaging around desired outcomes.
Creative & Content Coordination
Coordinate creative development, content production, timelines, and asset requirements across teams to ensure campaign materials support the strategy and are ready for launch.
Multi-Channel Execution
Manage campaign launches across web, social, email, paid media, print, and other relevant channels, coordinating timelines and deliverables to keep campaigns moving.
Measurement & Impact
Evaluate campaign performance against its original objectives, using engagement, acquisition, traffic, and other relevant metrics to measure impact and inform next steps.
Performance Monitoring & Optimization
Continuously monitor campaign performance across platforms such as Meta Ads Manager and GA4, identifying opportunities to refine targeting, messaging, channel mix, and spend while campaigns are live.