Symphony San Jose Rebrand & Website

Supported an award-winning rebrand and website transformation for Symphony San Jose, restructuring its digital experience to improve navigation, clarify messaging, and make concerts, education, and community programs easier to discover.

Key Impact

Award-winning brand and website launch supporting Symphony San Jose's repositioning as a more contemporary, accessible cultural institution.
Restructured website architecture to create clearer pathways for concert discovery, ticketing, education, and donor engagement.
Standardized messaging frameworks across the new digital experience to align the brand around engagement, exploration, education, and equity.
Improved digital accessibility and usability through clearer content structures, responsive layouts, and more intuitive navigation.

Role: Content Strategist & Web Operations Specialist
Agency: Zooka Creative
Client: Symphony San Jose
Capabilities: Information Architecture, UX Copywriting, Content Strategy, Brand Alignment, Web Operations

Project Overview

Symphony San Jose sought to modernize its legacy brand and digital presence to better reflect its evolving role as a vibrant, inclusive community institution. The initiative included a new brand identity and a comprehensive website redesign supporting expanded cultural, educational, and community programming.

The challenge was translating a complex organization with multiple audiences and program types into a digital experience that was easier to navigate and more aligned with the new brand. The work focused on restructuring the site's information architecture, clarifying messaging, and creating more intuitive pathways to concerts, ticketing, education, and other key programs.

Contributions

Discovery & Brand Alignment
- Participated in stakeholder discovery and alignment sessions to understand organizational goals, audience needs, and community access priorities.
- Synthesized research and stakeholder input into messaging frameworks that connected Symphony San Jose's classical heritage with its broader community and educational mission.
Information Architecture & UX Copy
- Restructured core website navigation and page hierarchies to create clearer pathways to concerts, ticketing, education, and donor content.
- Developed UX-focused page copy and content structures designed to make complex information easier for audiences to understand and navigate.
Content Strategy & Digital Consistency
- Developed and maintained messaging across newly launched website pages to reinforce the new brand positioning and voice.
- Collaborated with design and development teams to ensure content worked effectively within responsive page layouts and supported accessibility requirements.
Web Operations & Launch Support
- Coordinated content implementation and page development within WordPress throughout the website launch.
- Reviewed pages across desktop and mobile experiences to identify content, layout, and usability issues before launch.