Symphony San Jose Rebrand & Website
Transforming a legacy brand into a forward-looking cultural platform
Supported an award-winning rebrand and website launch, helping modernize Symphony San Jose’s digital presence and expand community engagement.
Project overview
Symphony San Jose sought to modernize its brand and digital presence to better reflect its evolving role in the community. The initiative included a full rebrand and website redesign aligned with new cultural and educational goals.
I contributed to shaping the messaging and restructuring website content to improve clarity, accessibility, and alignment with the organization’s mission.
Role & contributions
Contributed to brand messaging through stakeholder workshops and strategic alignment
Developed content strategy and messaging frameworks for diverse audiences
Restructured website content to improve information architecture and usability
Ensured messaging aligned with core values: engagement, exploration, education, and equity
Brand & Website Transformation
