LifeSignals Website Redesign
A growth-focused website rebuild designed to support global expansion and multiple audiences
Led end-to-end website strategy, content development, and CMS execution—expanding site architecture from 8 to 30+ pages and increasing post-launch user engagement by 22.97%.
Role: Lead Web Strategy & CMS Operations Specialist
Agency: Zooka Creative (Client: LifeSignals)
Capabilities: Web Platform (WordPress / Elementor), Technical Copywriting, Search Engine Optimization, GA4 Analytics
Key Impact: +22.97% Engagement Rate | 8 to 30+ Page Scalable Expansion | +1:51 Avg Engagement Time Lift
Project Overview
As LifeSignals expanded globally, the medical technology company required a scalable web platform capable of engaging distinct global audiences—including clinical healthcare providers, patient groups, and venture investors. The existing 8-page site lacked the architectural foundation and messaging depth needed to support enterprise growth.
I led the strategic planning, information architecture overhaul, and end-to-end content development—translating complex wireless biosensor technology into clear, audience-tailored messaging while building out a modular 30+ page web ecosystem.
Key Results
+22.97% increase in user engagement rate (reaching 72.9% overall)
+1:51 increase in average engagement time (reaching 2:13 total session duration)
Contact page rose from 7th to 5th most viewed page, increasing high-intent lead pathways
Improved organic search ranking for primary keyword "wireless biosensors" from #18 to #11
Contributions
Web Strategy & Information Architecture
Designed a scalable, multi-tier sitemap to expand the site from 8 static pages to 30+ structured content hubs.
Mapped distinct user navigation journeys tailored for healthcare professionals, patients, enterprise partners, and investors.
Content Development & Technical Copywriting
Authored clear, compliance-ready web copy across all 30+ pages, translating complex medical technology concepts into accessible messaging.
Developed targeted landing page content frameworks and call-to-action pathways to drive inbound business inquiries.
WordPress CMS Operations & Performance Analytics
Built and managed custom page layouts in WordPress using Elementor, maintaining visual hierarchy and design integrity.
Collaborated closely with design and development teams to conduct pre-launch quality assurance testing and cross-browser responsiveness checks.
Tracked post-launch performance metrics via Google Analytics, using real-time user behavior data to refine content structure and SEO positioning.
Project Highlights
Scalable Platform Footprint: Successfully transformed a brief 8-page brochure site into a robust 30+ page global enterprise portal.
Medical Tech Translation: Bridged complex biomedical engineering data with clear, user-friendly benefit positioning.
Measurable SEO & Lead Growth: Drove significant organic keyword ranking gains and accelerated high-intent conversion pathways.
Website & Content Transformation
