LifeSignals Website Redesign
A growth-focused website rebuild designed to support global expansion and multiple audiences
Led end-to-end website strategy and execution, expanding the site from 8 to 30+ pages
and increasing engagement by 22.97% post-launch.
Project overview
As LifeSignals expanded globally, the company needed a website that could support multiple audiences, including patients, healthcare providers, and investors. The existing site lacked the structure and scalability required to support growth.
I led the planning, information architecture, and content development, translating complex biosensor technology into clear, accessible messaging.
Results
+22.97% increase in engagement (to 72.9%)
+1:51 increase in average engagement time (2:13 total)
Contact page moved from 7th → 5th most viewed
“Wireless biosensors” improved from #18 → #11 in search rankings
Role & contributions
Led website planning, structure, and content strategy
Developed and authored website copy across 30+ pages
Built and managed pages using WordPress and Elementor
Collaborated with design and development teams through launch
Monitored performance and optimized post-launch using analytics
Website & Content Transformation
