LifeSignals Website Redesign
Led end-to-end website strategy, content development, and CMS execution, expanding the site from 8 to 30+ pages while increasing user engagement by 22.97% and improving organic search visibility.
Key Impact
22.97% increase in engagement rate, reaching 72.9% post-launch.
+1:51 increase in average engagement time, reaching 2:13.
8 to 30+ pages, creating a scalable content architecture for multiple audiences and markets.
Contact page moved from 7th to 5th most-viewed page, strengthening visibility of a high-intent conversion path.
“Wireless biosensors” ranking improved from #18 to #11, increasing organic search visibility.
Role: Lead Web Strategy & CMS Operations Specialist
Agency: Zooka Creative
Client: LifeSignals
Capabilities: Web Strategy, Information Architecture, Technical Copywriting, SEO, WordPress / Elementor, GA4
Project Overview
As LifeSignals expanded globally, the medical technology company needed a scalable web platform capable of serving distinct audiences, including healthcare professionals, patients, enterprise partners, and investors. The existing 8-page site lacked the content depth and information architecture needed to support the company's growth.
I led the website strategy, information architecture, content development, and CMS execution, expanding the site into a 30+ page platform while translating complex wireless biosensor technology into clear, audience-specific messaging.
Contributions
Web Strategy & Information Architecture
Designed a scalable sitemap that expanded the site from 8 pages into 30+ structured pages and content areas.
Mapped navigation and content pathways around the needs of healthcare professionals, patients, enterprise partners, and investors.
Structured page relationships and calls to action to make key information and conversion paths easier to discover.
Content Strategy & Technical Copywriting
Authored and developed web copy across 30+ pages, translating complex medical technology concepts into clear, audience-specific messaging.
Developed landing page content and calls to action designed to support inbound business inquiries.
Structured content to support both user comprehension and organic search visibility.
WordPress CMS & Web Operations
Built and managed page layouts in WordPress using Elementor, maintaining content hierarchy and design consistency across the expanded site.
Coordinated with design and development resources on page implementation, responsive layouts, and pre-launch QA.
Managed content updates and CMS production throughout the website build and launch.
SEO & Performance Optimization
Monitored post-launch user behavior and engagement through GA4 to identify opportunities for content and navigation improvements.
Optimized page content and structure to improve organic search visibility, including the “wireless biosensors” keyword from #18 to #11.
Analyzed post-launch performance to evaluate engagement, content discovery, and high-intent user pathways.
Website & Content Transformation
