Nuro Safety Campaign (Spanish Localization)
Adapting safety messaging for Spanish-speaking communities through localized campaign content
Supported a public safety campaign by localizing messaging for Spanish-speaking audiences,
improving accessibility and community reach.
Project overview
Nuro launched a public safety awareness campaign to introduce its autonomous vehicle technology to communities in cities like San Francisco, Los Angeles, and Houston. A key component of the campaign was ensuring messaging was accessible to diverse audiences.
This work focused on adapting campaign materials for Spanish-speaking communities, ensuring clarity, cultural relevance, and alignment with the company’s safety-first messaging.
Role & contributions
Researched comparable public safety campaigns to inform messaging approach
Contributed to campaign concept development and messaging direction
Translated and adapted campaign materials for Spanish-speaking audiences
Ensured messaging maintained clarity, tone, and intent across languages
Campaign highlights
Supported localized campaign execution for diverse communities
Strengthened accessibility of safety messaging
Contributed to a campaign focused on public trust and awareness
