Led the end-to-end redesign of Justin’s website to improve UX, increase traffic, and drive online sales through e-commerce and retail channels. The new site highlights the brand’s commitment to high-quality, responsibly sourced ingredients.

• Managed the website redesign from planning to launch, coordinating brand, creative, and development teams

• Developed and implemented content strategy to enhance usability, engagement, and time-on-site

• Oversaw technical features, including SEO, structured data, cross-linking, and product reviews

• Managed project budget, timeline, and risks to ensure smooth delivery

• Focused on driving conversions by funneling visitors to online sellers and physical retailers

V​isit ju​stins.com to explore the website.