Justin’s Website Experience
A user-focused website rebuild boosting engagement and retail conversions
Led the website overhaul to improve user experience, increase traffic,
and drive conversions across e-commerce and retail channels.
Project overview
Justin’s needed a more intuitive and engaging website to better support product discovery and guide users toward purchase. The existing experience made it difficult for users to navigate products and connect with retail partners.
The redesign focused on improving usability, clarifying messaging, and creating a more seamless path to conversion across digital and in-store channels.
Role & contributions
Managed the website project from planning through launch
Developed content strategy to improve UX and engagement
Implemented SEO, structured data, and internal linking
Coordinated cross-functional teams across brand, design, and development
Managed timelines, risks, and delivery for a multi-phase project
Website Redesign & UX Content
